Tips

7 ways the metaverse will change the enterprise

This article is part of a VB special issue. Read the full series here: The metaverse – How close are we? A buzzword among tech buffs, the metaverse can be summarized as a natural evolution of the internet where a network of persistent digital spaces will be populated by people (as digital avatars) hanging out, making […]

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The Top SEO Trends for 2022

Opinions expressed by Entrepreneur contributors are their own. A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches, […]

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When is it Right to Fire Your Marketing Agency?

Opinions expressed by Entrepreneur contributors are their own. Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their […]

Entrepreneurs Tips

5 Golden Benefits of PR

Opinions expressed by Entrepreneur contributors are their own. Public relations is a common buzz-phrase in business language today, but too few industry professionals actually grasp its true meaning, and how to make it reap maximum benefits. First and foremost, PR is not the same as marketing, and it’s entirely different than advertising. Put simply, it […]