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How Brands Like Joybird and Men’s Wearhouse Are Rewriting the Marketing Playbook

Opinions expressed by Entrepreneur contributors are their own. By Mark Hamstra, Contributor to CO— by the U.S. Chamber of Commerce Companies are rethinking their approach to digital advertising amid changes in privacy policies on major digital platforms like Facebook and Google, and as online marketing becomes more ubiquitous, according to retail presenters at a CommerceNext event attended […]

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4 Reasons Why Business Owners Need a Podcast

Opinions expressed by Entrepreneur contributors are their own. As a business owner, there’s an undeniable need to reach your target audience and build influence. But with so many people doing the same thing as you — how will you stand out?  The answer is simple: You need a podcast.  Podcasts are easier than ever to produce, […]

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AI-powered personalization provider Qubit gets acquired by Coveo

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! AI-powered relevance platform Coveo today announced that it acquired Qubit, a leader in AI-powered personalization technology for merchandising teams. The acquisition expands Coveo’s ability to use AI to power engaging experiences across commerce, service, support, and digital workplace solutions, and […]

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How to Optimize Your Branding

Opinions expressed by Entrepreneur contributors are their own. An important aspect of branding is where you do it — and that should be absolutely everywhere you possibly can. Branding is an opportunity to put a stake in the ground that puts your business in the hearts and minds of your consumers. The more you can […]

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Anzu teams up with Roblox creators for in-game ads

Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.  Anzu is teaming up with Roblox creators to develop in-game advertising on the Roblox gaming platform. Anzu said that its dynamic in-game ad solution is now available to creators of games and other experiences on the Roblox […]

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Copywriters Beware: Robots Are Coming

Opinions expressed by Entrepreneur contributors are their own. According to Hubspot, copywriting is “one of the most critical elements of any and all forms of marketing and advertising. It consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. ”  Good […]