Tips

How Newsletter Sponsorships Can Maximize Your Marketing

Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to grow their customer leads. Newsletter sponsorships can transform your marketing strategy, allowing your business to reach millions of customers. Add newsletter sponsorships to […]

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Publicity Is Not Free Advertising. Don’t Destroy Your Efforts to Get Press By Slipping Into Sales Mode.

Opinions expressed by Entrepreneur contributors are their own. Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive misconceptions. The most troubling one is the idea that it’s all just free advertising. What’s worse is that industry professionals have done little […]

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Capacity, which taps AI to automate customer service response, raises $16M more

Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream. As pandemic headwinds beset brands, they’ve had to deal with increasing customer service challenges ranging from providing a consistent experience during digital transformations to scaling service teams in response to influxes in support requests. […]

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The Business of Harnessing the Power of Social Media

Opinions expressed by Entrepreneur contributors are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will […]

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Delivering Hospitality to Online Audiences

Takeaways from this episode: Obstacles are Opportunities – When Garry plateaued as a CEO he didn’t pout, he pivoted. When COVID hit 45 days after the doors opened to his new passion project, he didn’t close the Kissaki, he brought Kissaki to everyone who wanted it. Do it Yourself – As a president during the […]

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Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.

Opinions expressed by Entrepreneur contributors are their own. It turns out that millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power, according to Morgan Stanley. This makes them […]

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How to Develop Lifelong Clients

Opinions expressed by Entrepreneur contributors are their own. According to a survey of businesses conducted by the consulting company Invesp (which specializes in conversion rate optimization), it costs five times more to obtain new clients as it does to retain old ones, and that businesses have a 60% to 70% chance of re-selling to former […]

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Why Nobody is Reading Your Company Blog

Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to […]