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Account-Based Marketing Isn’t Going Away. Here’s Why.

An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future. September 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2019, George Debb, managing partner at Red Rocket Venture,s extolled the virtues […]

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After boycotts, advertisers and social media giants agree on steps to curb hate speech

Automation and Jobs Read our latest special issue. Open Now (Reuters) — Facebook, YouTube, and Twitter have agreed on first steps to curb harmful content online, big advertisers announced on Wednesday, following boycotts of social media platforms accused of tolerating hate speech. Under the deal, announced by the World Federation of Advertisers, common definitions would […]

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How feedback platforms can improve product quality by 20% in 30 days (VB Live)

Automation and Jobs Read our latest special issue. Open Now Presented by unitQ User retention, brand equity, and revenue are driven by product and experience quality. Learn how automated user feedback platforms drive significant improvements, how to integrate tools into your workflow, and more in this VB Live event. Register here for free. “Companies trying […]

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Facebook removes ‘inauthentic’ Chinese accounts for U.S. political interference

Automation and Jobs Read our latest special issue. Open Now (Reuters) — Facebook said Tuesday it had removed a network of inauthentic Chinese accounts that were interfering in Asian and American politics, including some accounts that posted material supporting and opposing U.S. President Donald Trump. The social networking company said it suspended 155 accounts on […]

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PlayStation leads in TV ad impressions, but Square Enix is close behind

GamesBeat Summit Watch every session from the annual event On Demand Watch Now Gaming industry TV ad impressions saw an 87.71% increase from mid-August to mid-September, compared to the previous 30-day period. From August 16 through September 15, 12 gaming brands aired 49 spots over 6,500 times, resulting in 1.5 billion impressions. Sports, particularly NBA […]

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9 Social Impact Models That Entrepreneurs Can Learn From

September 19, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. As a company leader, I try to positively impact my community whenever possible. Whether its youth programs, gender equity, career coaching, or anti-violence, we (Complete SET agency) create educational themed events as well as donate portions of revenue to social change. Cause models like this, whether […]