Miscellaneous

If you want potential customers to contact you, they have to know-how. Get your contact page right by implementing the best practices.

Do you know what passes for a well-designed “Contact Us” page today? Do you know how to tell if you are getting this right?

For most small businesses, having a basic page to help current and future customers find what they need is enough; however, working from a checklist can ensure you get it right.

After years of seeing what doesn’t work, I have taking time to create this list of “Contact Page” best practices. These are proven effective and can help ensure more customers get in touch.

What to Include on Your Contact Page

As you begin designing your “Contact” page, there are a few must-have elements. Some of the most important include:

  • Business name, phone number, and address
  • Email address
  • Map
  • Social profiles
  • Form
  • Hours of operation

You should include any other information your visitors may be looking for, too. When you have a contact page that provides the answers people are searching for, it will improve their experience. This is going to pay off in the long run and minimize the issues you may have otherwise.

Think About the Layout

The way you add contact information, organize the info, and the entire layout of the page needs to be intentional. Make sure you are directing your customers to the information they are searching for. Also, consider what method will work best for this.

Set Response Time Expectations

It is possible to help set expectations when you list your hours of operation. You can also customize a message that is seen after your customers submit a form. Another option is to redirect someone to a “thank you” page once they have taken the desired action.

Branding Considerations

Some potential customers are browsing on several sites, with several tabs open. Now is a good time to remind them who they are about to get in touch with. You need to ensure that your “Contact Us” page is well-branded, as this may be the encouragement they need to take action.

Mobile Considerations

Page layout is important. You need to ensure the content blocks on your “Contact” page are arranged in an order that makes sense for mobile visitors. With so many people using mobile devices today, this is something you can’t afford to ignore.

Creating the Best Contact Page for Your Business

Remember, when you are working to create a “Contact Us” page for your business, you need to consider what factors are most important. Take some time to think about what your customers will be thinking about, which will help ensure you create a page that meets these needs. While there is no secret method to designing this page, you can use the tips and best practices here to achieve the best results possible.

In some cases, working with a third-party designer will help ensure your contact page includes all the necessary information to ensure a good user experience.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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