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The DeanBeat: What’s at stake in Apple’s potentially apocalyptic IDFA changes

You can’t solo security COVID-19 game security report: Learn the latest attack trends in gaming Access here The Identifier for Advertisers, also known as IDFA, seems like an unlikely candidate for causing an apocalypse in mobile games, advertising, and the iPhone ecosystem. But the obscure tracking technology, which anonymously profiles a user, seems like Death […]

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Apple’s ‘privacy’ changes undermine international advertising best practices

Automation and Jobs Read our latest special issue. Open Now Apple’s decision to require users to opt-in to its IDFA tracking has understandably disrupted the ad tech ecosystem. Its new measures, albeit now delayed until “early” 2021, ignore current initiatives from the IAB around transparency and privacy-first best practices. The IAB-led initiatives I’m referring to include […]