Web Startup News
January 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dr. Patti Fletcher’s book Disrupters: Success Strategies From Women Who Break the Mold. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this […]
April 15, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21. Design plays an […]
Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success. March 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The Covid-19 pandemic has brought declines in marketing budgets but significant increases in the percent of those budgets spent on social media […]
The U.K. is a global hub for artificial intelligence (AI) innovation. Behind the U.S. and China, it has a strong claim to be the third best place in the world to be an AI researcher or company founder. While it was sold to Google, Deepmind, which recently “changed everything” by solving the protein folding problem, […]
Are you one of those who spends more than 40 hours a week in the office? According to science, you could be damaging your cognitive process if you work more than three days. This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. As entrepreneurs we tend […]
By Evan Nierman, founder and CEO of crisis management firm Red Banyan, which provides crisis PR consulting to clients around the world. The new year is finally here, and we’re all eager for a fresh start after a challenging 2020. But it isn’t as simple as “out with the old, and in with the new.” […]
January 19, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In the early days of building a start-up, there are several things that people tell you to focus your time and attention on. You need to have a strong business plan, an addressable market, an understanding of customer personas, product-market fit, […]
January 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing usually goes one of two ways, it either results in glowing successes where the returns are staggering or it results in epic fails where it takes the company months if not years to recover. As an entrepreneur in the […]
January 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. I once had a former manager who wanted us to post, share and comment on any and every cultural moment. He would be outraged when we missed something. He would fill our inboxes and text us screenshots of what other brands and […]
December 11, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about […]
November 25, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important because it conveys to customers what they can expect from the company. They push entrepreneurial companies to design their brand as […]
November 10, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. At a black-tie event celebrating the National Academy of Inventors in Washington D.C. a couple of years ago, I had the pleasure of sitting across from Arthur Daemmrich, director of the Lemelson Center for the Study of Invention and Innovation at […]
October 12, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a […]