Miscellaneous

Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand

Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success. March 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The Covid-19 pandemic has brought declines in marketing budgets but significant increases in the percent of those budgets spent on social media […]

Tips

Three Branding Assumptions to Avoid

November 25, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important because it conveys to customers what they can expect from the company. They push entrepreneurial companies to design their brand as […]