Web Startup News
Head of Special Operations at Dr. Bronner’s, Gero Leson has been an integral part of the team, building fair trade and organic supply chains for the popular soap brand around the world. In his new book, Honor Thy Label, he shares in detail the journey of redesigning regenerative supply chains, the ups and downs of […]
March 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We rang in 2020 at parties with friends, family and strangers. Crowds packed Times Square in New York City. Concerts thrilled audiences watching in-person and at home. For the next two months, we shopped at grocery stores without a second thought […]
Without concision and empathy, your marketing is ugly (or at least boring). Here are give tips to help you get your brand messaging on-point. March 24, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. “Like a good neighbor, ____ ____ is there.” “We’ll leave the light on for you.” “I’m lovin’ […]
Building trust in your brand is a must. In fact, in 2020 a whopping 82% of customers surveyed said that trust in a company is important to them. Consumers want to know they can trust a brand before they fork over their money. The more trust you can cultivate in your brand, the more customers […]
Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success. March 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The Covid-19 pandemic has brought declines in marketing budgets but significant increases in the percent of those budgets spent on social media […]
Video remains one of the most popular marketing formats that companies can use to reach out to their customers, and with so many online platforms adding live video capabilities, more companies than ever are able to interact with their customers in real time. However, as with all content marketing formats, there are many ways to […]
By Jennie Yoon, founder and CEO at Kinn, modern heirloom jewelry brand, made to last a lifetime — then, now, always. Congratulations. You’re almost at the finish line. When that seed of a business idea first came to you, this moment seemed a long way off. But you had an idea, conducted market research (then […]
Entrepreneurs are some of the world’s most innovative, motivated and influential people. Building a company from the ground up takes a special kind of vision and determination. There’s a lot that can be learned from following their journeys. Entrepreneurship isn’t without its obvious struggles, though. Raising capital, gaining market share and creating a profitable organization […]
February 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light of day but were generously funded […]
Many expectant moms plan to make homemade organic baby food for their little ones—until they give birth and discover they don’t have the time. The DIY approach has gotten even more challenging since the coronavirus pandemic arrived and many moms have been juggling caring for infants with online school for other children and working from […]
February 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website showcasing her past work and detailing her capabilities. But first, […]
By Peter Boyd, Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing. Every great project starts with information gathering. When you hire a marketing company to complete a task for you, it can only do a good job if it knows important details about your business. What […]
February 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use […]
February 19, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most vital parts of growing a business. It’s how you differentiate yourself from your competitors. It’s how you stand out from the crowd, and it’s what your customers feel when they think of you. It’s the […]
February 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it? If you hesitated, let me […]