Tips

How AnyRoad lets brands measure customer experiences online and offline

From TikTok to Instagram, how’s your creative working for you? In digital marketing, there’s no one-size-fits-all. Learn how data can make or break the performance of creative across all platforms. Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. AnyRoad, an “experience relationship management” platform that helps […]

Tips

5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers

February 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at […]

Tips

Brightloom raises $15 million to help ecommerce brands predict what customers want to buy next

How open banking is driving huge innovation Learn how fintechs and forward-thinking FIs are accelerating personalized financial products through data-rich APIs. Register Now Brightloom, a company that’s setting out to help online businesses use transaction data to predict what a customer may want to buy next and how much they may spend, has raised $ […]

News

Amazon launches Alexa Custom Assistant to let brands build their own voice assistants

The 2021 digital toolkit – How small businesses are taking charge Learn how small businesses are improving customer experience, accelerating quote-to-cash, and increasing security. Register Now Amazon today launched Alexa Custom Assistant, a product that allows automakers and device manufacturers to create intelligent assistants built on the AI technologies powering Alexa. It marks the first […]

Tips

Marketing Strategies to Boost Your Brand’s Authority Effectively and Ethically

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising.    The intersection between ethics […]