One of the more well-known legacies about Steve Jobs is his assertion that, contrary to popular belief, the customer isn’t always right. Over the years, Jobs shared the sentiment in a variety of different ways, though the idea was similar–that many times, the customer has no idea what they’re talking about. That isn’t meant to insult the […]
Tag: Brilliant
Starbucks Devised a Brilliant Plan to Borrow Money From Customers (Without Getting Anybody Angry)
Starbucks is smarter than you think. Over the years, the company has invested heavily into its mobile app. Customers grew to love the user-friendly experience. They loved the customization features. And most of all, they loved the rewards. But I recently discovered a very unique strategy Starbucks is using to pull even more value from its […]
This Was the Worst Moment of the iPhone Event. Why It Was Actually a Brilliant Power Move by Apple
The iPhone launch is, without question, the most important public event for Apple every year. That’s true not just in terms of the effect the product has on the company’s bottom line, but in terms of the overall attention and media coverage as well. Apple has gotten very good at these events, and, even during […]
10 Brilliant Strategies For Maximizing Your Commute Time And Improving Your Life
Share to Facebook Share to Twitter Share to Linkedin Many companies that shifted to remote work during the Covid-19 pandemic have helped employees eliminate their daily commute. However, some professionals do still need to make regular trips into the office—and spending time commuting to work can feel stressful and counterproductive. If you use your time […]
McDonald’s Left Customers Hanging on Facebook. What Burger King Did Next Was Brilliant
Imagine the scene: You sit in a McDonald’s drive-thru for what seems like hours. Frustrated beyond words, you take to McDonald’s Facebook page to leave a complaint…only to receive zero response. Then, out of the blue, you finally get a reply… From Burger King. Who proceeds to offer you a free Whopper. How would that […]