Want To Digitally Transform Your Business? Start With Social Media

Digital transformation continues to be a marketing buzzphrase in 2021, and for good reason. Survey data shows that a whopping 70% of businesses chose to step up or maintain their spending on digital transformation during the pandemic. Fifty-eight percent of businesses that hadn’t yet launched a transformation initiative said that Covid-19 has accelerated their plans. […]


The CDC Changed Its Guidance on Cleaning. Here’s What That Means for Your Business

If you’ve spent the last year of pandemic life excessively wiping down counters, and disinfecting surfaces, you may be able to relax a bit more. The Centers for Disease Control and Prevention (CDC) updated its guidance on cleaning and disinfecting everyday household surfaces on Monday, saying that in most situations with no known coronavirus exposure, scrubbing a surface soap and water, rather than […]


How to Keep Your Business Open 24/7 Without Having Anyone Working All Those Hours

Customers expect access to you any time of day. These tips can help you pay attention at all times without burning the candle at both ends. March 15, 2017 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound […]


Why You Should Use WhatsApp Business in 2021

April 6, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with consumers.  WhatsApp […]


How Your Business Can Be Ahead of the Curve by Looking Backward and Thinking Forward

April 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The recent catastrophic event in Texas cut a wide swath of devastation, leaving  4.4 million people without electrical power — including heat and running water. Once incredibly proud to be about 90% energy-independent, a natural phenomenon no one could predict brought the Lone Star state to […]