Expansion

6 Tips for Converting Leads Into Clients

April 5, 2016 6 min read Opinions expressed by Entrepreneur contributors are their own. In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Marshall and Zamir offer 6 ideas for turning […]

Entrepreneurs

How To Build Trust With Clients As The New Kid On The Block: A Case Study With Real Estate Agent Adam Olsen

Starting from scratch in a new industry means earning everything—from opportunities, to meetings with investors, to your clients’ trust.  When you’re in an industry that’s especially traditional, like law, accounting, or real estate, for example, it can be even more challenging to land those first few clients. You’re not only competing with other professionals—you’re also […]

Miscellaneous

YouTube provides a powerful platform for reaching clients and increasing the effects of PPC advertising.

Paid search is a targeted marketing strategy designed to help you find users who have moved through your funnel and are ready to convert. Users who are problem-aware and also solution-aware are likely more brand-aware–and those are precisely the people who make paid search an effective ROI producer for many businesses. However, there are some limitations. For […]