Web Startup News
Financier Blackstone has agreed to invest in mobile app marketing optimization platform Liftoff. The companies aren’t saying the exact amount, but the total is close to $ 400 million. The deal shows that seasoned investor Blackstone is willing to put a lot of money into both app and game marketing. It comes after New York-based […]
November 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In-person events have traditionally been sales teams’ bread and butter — the perfect opportunity to shake hands and close deals. But the current health crisis has turned that model on its head. Many companies have had to pull back from in-person […]
GamesBeat Summit Watch every session from the annual event On Demand Watch Now Gaming industry TV ad impressions saw an 87.71% increase from mid-August to mid-September, compared to the previous 30-day period. From August 16 through September 15, 12 gaming brands aired 49 spots over 6,500 times, resulting in 1.5 billion impressions. Sports, particularly NBA […]