Entrepreneurs

The Effects Of The Pandemic Mean That Employee Voice Has Never Been More Important.

Recently I read a report from the Institute for Employment Studies on the importance of employee voice and the damages a business risks when they ignore it. The researcher compared the potential consequences of disregarding employee voice with democratic elections of the last decade that have surprised analysts and produced uncertainty because the powerful didn’t […]

Miscellaneous

YouTube provides a powerful platform for reaching clients and increasing the effects of PPC advertising.

Paid search is a targeted marketing strategy designed to help you find users who have moved through your funnel and are ready to convert. Users who are problem-aware and also solution-aware are likely more brand-aware–and those are precisely the people who make paid search an effective ROI producer for many businesses. However, there are some limitations. For […]