Tips

Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)

Get the most out of your game’s subscription plans Best practices for designing and managing your subscription strategy Access guide here Presented by Facebook Audience Network In-game advertising is a major win for publishers. But to maximize the revenue impact you need the right formats and strategies. For an in-depth look at the best rewarded […]

News

Websites still don’t provide equal access in 2020 — and lawsuits are increasing

Automation and Jobs Read our latest special issue. Open Now The coronavirus outbreak caused a shift in the usage of digital devices. As people worldwide become heavily dependent on the internet for essential information, work, school, entertainment, and basic needs such as medication and groceries, it’s clearer than ever that digital inclusion is crucial. Yet […]

Miscellaneous

YouTube provides a powerful platform for reaching clients and increasing the effects of PPC advertising.

Paid search is a targeted marketing strategy designed to help you find users who have moved through your funnel and are ready to convert. Users who are problem-aware and also solution-aware are likely more brand-aware–and those are precisely the people who make paid search an effective ROI producer for many businesses. However, there are some limitations. For […]