Expansion

Are You an Influencer? Then You Better Understand These 5 Key Audience ‘Tudes.

Turns out size does matter. But so does intelligence. March 4, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop The right people with influence begin to emerge when […]

Tips

HBO’s ‘Fake Famous’ Documentary Gets Influencer Marketing All Wrong

February 17, 2021 11 min read Opinions expressed by Entrepreneur contributors are their own. Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. Nick Bilton’s HBO documentary Fake Famous paints quite the definitive indictment of anyone calling themselves an “influencer.” For the film, […]

Tips

10 Factors That Will Make or Break Your Influencer Marketing Campaign

November 7, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing paves the way for brands to build connections, create social proof, and highlight their value proposition through strategic partnerships with knowledgeable influencers. To succeed at influencer marketing, however, brands need to get their resources, priorities and strategies aligned. It’s not […]