Miscellaneous

How Kind Snacks Grew Faster Than Ever During a Recession

In 2008, the Great Recession hit, and Daniel Lubetzky panicked. The Kind Snacks founder (and current executive chairman) was naturally averse to spending money, and the crashing economy–high unemployment, low consumer confidence­–seemed like a deterrent for his then-young company’s growth plans. But he was wrong. A single conversation with his investors changed his mindset and […]

Expansion

How to Grow Your Small Startup Into a $4 Billion Cult Favorite, According to the Founder of KIND Snacks

November 18, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Every entrepreneur wants to build the next big iconic brand. But how do you put yourself on that trajectory? I spoke to Daniel Lubetzky, who is returning to Shark Tank for his second season. Having founded and built KIND from one out-of-the-box […]

Miscellaneous

How Kind Turned 17 Years, 8 Product Lines, and a Love for Healthy Snacking into a $5 Billion Exit

Seventeen years after launching Kind, founder Daniel Lubetzky has found his exit strategy. The New York City-based maker of Kind bars will be acquired by snack food and petcare giant Mars, the companies announced on Tuesday. The deal has been oft-rumored ever since Mars, one of the largest privately-held companies in the U.S., purchased a […]