Lead generation efforts can be expensive, especially if you have a long buying cycle. Use the tips here to improve lead quality and quantity.

Lead generation advertisers are faced with serious struggles. These are the individuals who are tasked with creating ads that generate interest and encourage people to click or reach out to learn more. Not only do they have to get strong on-site KPIs (key performance indicators, which help determine what works and what doesn’t in lead generation […]


Why game developers need to sit down and shut up to lead the charge in diversity and inclusion  

Get the most out of your game’s subscription plans Best practices for designing and managing your subscription strategy Access guide here “One of the things that has to change profoundly in the gaming industry is the fundamental misapprehension of the size of your audience, the diversity of your audience, and the importance of your own […]