Digital transformation continues to be a marketing buzzphrase in 2021, and for good reason. Survey data shows that a whopping 70% of businesses chose to step up or maintain their spending on digital transformation during the pandemic. Fifty-eight percent of businesses that hadn’t yet launched a transformation initiative said that Covid-19 has accelerated their plans. […]
Tag: Media
8 Simple Ways to Make Social Media Work for Your Business
June 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code LEAD2021 […]
Pitching 101: Reaching Out to the Media and Getting Them to Bite
September 19, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jessica Abo’s book Unfiltered: How to Be as Happy as You Look on Social Media. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us […]
3 Invaluable Lessons for Media Outreach from Dale Carnegie’s ‘How to Win Friends and Influence People’
March 23, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. More than 30 million copies of Dale Carnegie’s How to Win Friends and Influence People have been sold since the book was first published in 1936 – and for good reason. Carnegie’s lessons about people are simple, effective and can be […]
Why This Social Media App Will Be the Next Big Craze
Here are three ways the new social audio media app is impacting you, your business and society as a whole through transparency and education. February 18, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, we’re knowledge-seekers and networkers by nature. When Twitter launched, we jumped at the opportunity to […]
Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand
Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success. March 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The Covid-19 pandemic has brought declines in marketing budgets but significant increases in the percent of those budgets spent on social media […]
97% of Fortune 500 Companies Rely on Social Media. Here’s How You Should Use It for Maximum Impact.
Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here’s how to do it well. March 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With the proliferation of technology over the years, small businesses have […]
Burger King Tweets “Women Belong in the Kitchen,” And Social Media Is on Fire
March 8, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Today, March 8, International Women’s Day is celebrated, commemorating the struggle of women for equal rights. In the interest of joining the commemoration, many brands speak out in favor of social […]
What If Media Group introduces AI tool to make marketing campaigns smarter
The power of audio From podcasts to Clubhouse, branded audio is more important than ever. Learn how brands are increasing customer loyalty and personalization with these best practices. Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Automation is now seen as essential among marketers to bolster […]
How To Overcome Customer Objections Using Social Media
By John Turner, founder of SeedProd, the most popular coming-soon page solution for WordPress used by over 800,000 websites. Do you want to overcome customer objections and get more sales using social media? Business owners and marketers understand the power of platforms like Facebook and Twitter. When you consider that by 2022, social media is […]
Why Ethics Matter For Social Media, Silicon Valley And Every Tech Industry Leader
At one time, the idea of technology and social media significantly influencing society and politics would’ve sounded crazy. Now, with technology so embedded into the fabric of our lives, it’s a reality that raises legitimate questions about Silicon Valley’s ethical responsibility. Should tech companies step in to create and enforce guidelines within their platforms if […]
Social Media Best Practices to Boost Your Personal Brand
A strong social media presence is the foundation from which you can build a world-conquering brand. January 10, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As per the Digital 2020 July Global Snapshot, nearly half of the world is on social media. Today, to build a personal brand, there’s nothing quite […]
6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media
December 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable — […]
How Brands Can Develop a Winning Social Media Marketing Strategy in 2021
December 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. 2021 promises a return to a semblance of normalcy, and this is one reason to be excited about the new year. As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021. 2020 was not easy for anyone, but […]
RunwayML raises $8.5 million for its AI-powered media creation tools
The cutting-edge computer architecture that’s changing the AI game Learn about the next-gen architecture needed to unlock the true capabilities of AI and machine learning. Register here RunwayML, a Brooklyn-based startup building a library of AI-powered tools for designers, artists, and other creators, has raised $ 8.5 million in venture capital. The company says the […]