Web Startup News
The power of data in gaming’s red-hot market Learn how to seize the power of data to attract and keep players, create personalized gaming experiences, and cash in on the industry’s seismic growth. Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Mobile monetization firm IronSource said […]
To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it’s a great idea—but app fatigue is very real, and if you don’t want users to delete your app after a few uses, you need to give them a good reason to […]
GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. Hosted Online April 28-29, 2021 Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Mobile performance ad platform Vungle has acquired GameRefinery, a mobile game analytics service firm in Finland. GameRefinery’s […]
GamesBeat x Oculus Venues Join Dean Takahashi, Ramez Naam, and Tim Chang online for “Science Fiction, Tech, and Games.” Hosted in VR and 2D February 17th, 10:00am PT Learn More AppsFlyer is launching its predictive analytics solution, PredictSK. This will be a product that supports game and app developers as well as advertisers in the […]
Driving Game Growth & Into the Metaverse Register today to connect with the games industry, join private networking sessions, and hear the latest on driving game growth and the metaverse. January 26-28, 2021 Register for free Presented by Xsolla Taking your mobile game to new platforms can improve the discoverability of your game, help you […]
Driving Game Growth & Into the Metaverse Register today to connect with the games industry, join private networking sessions, and hear the latest on driving game growth and the metaverse. January 26-28, 2021 Register for free Presented by Xsolla To successfully launch a mobile game in an increasingly crowded market, you need to think beyond […]
Financier Blackstone has agreed to invest in mobile app marketing optimization platform Liftoff. The companies aren’t saying the exact amount, but the total is close to $ 400 million. The deal shows that seasoned investor Blackstone is willing to put a lot of money into both app and game marketing. It comes after New York-based […]
You can’t solo security COVID-19 game security report: Learn the latest attack trends in gaming Access here This article is part of a Gaming Insights series paid for by Facebook. Whether you’re looking to increase revenue for a game that has only used an in-app purchase (IAP) model, or you are about to design a […]
Maintain your employer brand in a pandemic Read the VentureBeat Jobs guide to employer branding Download eBook Mobile ad and in-app monetization firm Vungle has appointed Jeremy Bondy as CEO. Bondy previously served as chief operating officer and succeeds Rick Tallman, who will become a strategic adviser for Vungle. Vungle was founded in 2011 and […]
Automation and Jobs Read our latest special issue. Open Now Mobile measurement firm AppsFlyer said that Facebook has the No. 1 spot in mobile advertising, followed by Google and Unity Ads in the first half of 2020, according to the company’s twice-a-year Performance Index study. The study is the 11th time that AppsFlyer has done […]
Automation and Jobs Read our latest special issue. Open Now Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a sign of the predicted consolidation in the mobile ad industry which is facing uncertainty over Apple’s changes to targeting marketing in the name of user privacy. San Francisco-based […]
Automation and Jobs Read our latest special issue. Open Now Apple is set to release its new mobile operating system, iOS 14, tomorrow. Of all the bells and whistles being rolled out in the software update, App Clips is the new feature that brands probably need to know about most, because it has the potential […]
(Courtesy of Tenor) Startup Tenor runs the most downloaded mobile GIF keyboard. Tenor cofounders Frank Nawabi (left), David McIntosh and Erick Hachenburg (right). Google is acquiring the mobile GIF keyboard and search engine Tenor in a move that should help the advertising giant bolster its search data and offer its marketers an increasingly popular advertising format. Both […]