Miscellaneous

6 Powerful Ways to Manage (and Possibly End) Conflict in Family-Owned Businesses

Conflict exists in every business – and no more so than in family-owned businesses where the principals often share boardrooms and living rooms. As Josh Baron and Rob Lachenauer write in their new book The Harvard Business Review Family Business Handbook, conflict is different in family businesses because the owners make the rules, which means they […]

Miscellaneous

YouTube provides a powerful platform for reaching clients and increasing the effects of PPC advertising.

Paid search is a targeted marketing strategy designed to help you find users who have moved through your funnel and are ready to convert. Users who are problem-aware and also solution-aware are likely more brand-aware–and those are precisely the people who make paid search an effective ROI producer for many businesses. However, there are some limitations. For […]