Miscellaneous

Apple and Facebook’s Fight Isn’t Actually About Privacy or Tracking. This Is the Real Reason Facebook Is So Worried

It’s no secret that Facebook has feelings about the upcoming changes Apple plans to introduce to iOS 14.5. Apple has said it will require developers to request permission from users before they can collect data or track them while they use their apps. That comes after Apple previously required developers to disclose what information they […]

Tips

Apple’s ‘privacy’ changes undermine international advertising best practices

Automation and Jobs Read our latest special issue. Open Now Apple’s decision to require users to opt-in to its IDFA tracking has understandably disrupted the ad tech ecosystem. Its new measures, albeit now delayed until “early” 2021, ignore current initiatives from the IAB around transparency and privacy-first best practices. The IAB-led initiatives I’m referring to include […]