The work you put into your product ultimately reflects on your dedication to your customers, and greatly influences whether they’ll keep buying from you @carolsankar

When it comes to launching a product, finding ways to stand out from the competition is essential. For many e-commerce platforms, differentiation comes from finding elements that make your product unique from others that are similar to it — such as creating a “minimalist” wallet, for example. But what if you are introducing a product […]


5 Simple Steps to Launch a New DTC Product 

The boom in Direct-To-Consumer (DTC) brand growth during Covid-19 has inspired several prospective DTC founders to ask, How difficult is it to successfully launch a new DTC brand? Many founders expressed concerns that launching a new product is too difficult, time-consuming and expensive. Fear of the unknown can cause leaders to get stuck in the […]


How Kind Turned 17 Years, 8 Product Lines, and a Love for Healthy Snacking into a $5 Billion Exit

Seventeen years after launching Kind, founder Daniel Lubetzky has found his exit strategy. The New York City-based maker of Kind bars will be acquired by snack food and petcare giant Mars, the companies announced on Tuesday. The deal has been oft-rumored ever since Mars, one of the largest privately-held companies in the U.S., purchased a […]


The Right Way to Build a Product that Appeals to Women

October 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that Silicon Valley has a gross underrepresentation of female-founded products and female-identifying investors. Just look at the latest statistics regarding how many female-led startups land investment money. According to Fortune, only 2.2 percent of all venture capital spending in […]


A PR Expert Shares How To Generate Public Relations Media Coverage And Help Your Tech Product Stand Out in the Crowded Marketplace

Jeff Bradford, an Entrepreneurs’ Organization (EO) member in Nashville, is the founder of the Bradford Group and president of Bradford Dalton Group, a full-service public relations and advertising agency with offices in Atlanta, Jacksonville and Nashville. We asked Jeff how technology companies can improve their public relations and generate more awareness. Here’s what he shared: […]