March 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Bringing a product to market can be daunting. One of the reasons so many products fail is because entrepreneurs don’t take the necessary steps to plan and prepare. “Before you invest time and money into an idea, you need to confirm your […]
Tag: Product
7 Product Design Trends to Watch For in 2021
2020 brought a plethora of changes to consumer behavior. Many of these changes will serve as inspiration for new product ideas and functions that will help businesses better serve their customers in the year ahead. In many cases, serving customers better begins with great design. This applies not only to the design of physical products, […]
Reprise raises $17 million to create and host software product demos
Data: Meet ad creative From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform. Register Now Reprise, a software demo platform for enterprise sales and marketing teams, today announced that it has raised $ 17 million in a series A round […]
The Top 10 Industries to License Your New Product Ideas in 2021
February 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In my last article, I described five inventing and licensing trends that will dominate this year. For independent product developers, the question of where to target your creativity is always an important one. Below, I list my top 10 industries to […]
Minimum Viable Product: How To Help Clients Build Their MVP
By Maria Thimothy, Sr. Consultant at OneIMS, helps businesses grow by creating and capturing demand and managing and nurturing relationships. Whether it is a startup hoping to break into the market or an existing business looking to expand, clients come to you to help them realize their vision. Often, their belief in what will work and what […]
The work you put into your product ultimately reflects on your dedication to your customers, and greatly influences whether they’ll keep buying from you @carolsankar
When it comes to launching a product, finding ways to stand out from the competition is essential. For many e-commerce platforms, differentiation comes from finding elements that make your product unique from others that are similar to it — such as creating a “minimalist” wallet, for example. But what if you are introducing a product […]
A Guide to Turning Your Customers Into Your Product Designers
January 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. You probably have people who specialize in design on your payroll. But it’s just as important to turn your customers into product designers. Doing this well can have a lasting influence on the relationship and loyalty they have with you. So, […]
5 Simple Steps to Launch a New DTC Product
The boom in Direct-To-Consumer (DTC) brand growth during Covid-19 has inspired several prospective DTC founders to ask, How difficult is it to successfully launch a new DTC brand? Many founders expressed concerns that launching a new product is too difficult, time-consuming and expensive. Fear of the unknown can cause leaders to get stuck in the […]
The 6 Weirdest and Wackiest Product Launches of 2020
Each new year typically brings a series of weird, wacky, and downright strange product launches. And 2020, the most unsettlingly off-kilter year in living memory, certainly followed through–from the resurrection of decades-old soda to the most on-the-nose pandemic card game you can imagine. Here are the six product launches that earned comically large double-takes this […]
GV leads $9 million investment in open source product analytics platform PostHog
PostHog, an open source product analytics platform that can be hosted anywhere, has raised $ 9 million in a series A round of funding led by Alphabet’s VC firm GV. The product analytics space already counts a number of notable players, including Amplitude, which raised $ 50 million back in May; Heap, which raised $ […]
How Kind Turned 17 Years, 8 Product Lines, and a Love for Healthy Snacking into a $5 Billion Exit
Seventeen years after launching Kind, founder Daniel Lubetzky has found his exit strategy. The New York City-based maker of Kind bars will be acquired by snack food and petcare giant Mars, the companies announced on Tuesday. The deal has been oft-rumored ever since Mars, one of the largest privately-held companies in the U.S., purchased a […]
Understanding signals around product quality — and the role of automation (VB Live)
Best practices for a successful AI Center of Excellence A guide for both CoEs and business units Download Guide Presented by unitQ To beat the competition, you need to deliver great products and experiences. Learn how automated product quality analysis identifies actionable issues in user feedback, the best way to integrate tools into your workflow, […]
The Right Way to Build a Product that Appeals to Women
October 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that Silicon Valley has a gross underrepresentation of female-founded products and female-identifying investors. Just look at the latest statistics regarding how many female-led startups land investment money. According to Fortune, only 2.2 percent of all venture capital spending in […]
3 Psychological Biases That Affect Whether Someone Buys Your Product or Not
October 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is not advertising. It’s not posting on social media or writing emails, and it surely isn’t spamming people’s inboxes on LinkedIn for days on end. Marketing involves many of these assets but it’s not a single act that makes marketing what […]
A PR Expert Shares How To Generate Public Relations Media Coverage And Help Your Tech Product Stand Out in the Crowded Marketplace
Jeff Bradford, an Entrepreneurs’ Organization (EO) member in Nashville, is the founder of the Bradford Group and president of Bradford Dalton Group, a full-service public relations and advertising agency with offices in Atlanta, Jacksonville and Nashville. We asked Jeff how technology companies can improve their public relations and generate more awareness. Here’s what he shared: […]