Miscellaneous

How Small Brands Just Like Yours Stand to Benefit From Doing Good

When it comes to growing your business, most entrepreneurs are focused on things like handling prospect objections during the sales process or understanding consumer psychology. While these things are important, they are undeniably self-centered and profit-focused — as the business world tends to be. However, giving back and finding ways to do good could prove […]

Miscellaneous

The 5 Cybersecurity Tips for Small Businesses

Many small businesses are sitting ducks for cyber attacks. While large companies may be more likely to face advanced persistent threat (APT) hackers or more complex attacks, many have invested substantial resources in preventing them. Small firms simply lack the security infrastructure of large corporations. They’re also more likely to outsource certain functions to third-party vendors, […]