Entrepreneurs

The Property Block Proves That Startups Can Succeed With A Social Conscience

Not long ago, businesses would reframe from commenting on important social issues. If they wanted to make a difference, they usually did so through separate philanthropic organizations. The idea was to remain as neutral as possible to avoid alienating potential customers. Today, that does not work. In a world where social media connects brands and […]

Entrepreneurs

Want To Digitally Transform Your Business? Start With Social Media

Digital transformation continues to be a marketing buzzphrase in 2021, and for good reason. Survey data shows that a whopping 70% of businesses chose to step up or maintain their spending on digital transformation during the pandemic. Fifty-eight percent of businesses that hadn’t yet launched a transformation initiative said that Covid-19 has accelerated their plans. […]

Miscellaneous

Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand

Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success. March 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The Covid-19 pandemic has brought declines in marketing budgets but significant increases in the percent of those budgets spent on social media […]

Tips

97% of Fortune 500 Companies Rely on Social Media. Here’s How You Should Use It for Maximum Impact.

Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here’s how to do it well. March 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With the proliferation of technology over the years, small businesses have […]

Entrepreneurs

Why Ethics Matter For Social Media, Silicon Valley And Every Tech Industry Leader

At one time, the idea of technology and social media significantly influencing society and politics would’ve sounded crazy. Now, with technology so embedded into the fabric of our lives, it’s a reality that raises legitimate questions about Silicon Valley’s ethical responsibility.  Should tech companies step in to create and enforce guidelines within their platforms if […]