The 7 Steps to Managing Your Ad Agency

January 29, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. You’ve selected the right advertising agency for your company. Great! Now what?  Managing an advertising agency is not as simple as hitting “autopilot,” crossing your fingers and hoping they get it right. You will need watchful eyes along the way, helping to keep […]


5 Simple Steps to Launch a New DTC Product 

The boom in Direct-To-Consumer (DTC) brand growth during Covid-19 has inspired several prospective DTC founders to ask, How difficult is it to successfully launch a new DTC brand? Many founders expressed concerns that launching a new product is too difficult, time-consuming and expensive. Fear of the unknown can cause leaders to get stuck in the […]