HBO’s ‘Fake Famous’ Documentary Gets Influencer Marketing All Wrong

February 17, 2021 11 min read Opinions expressed by Entrepreneur contributors are their own. Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. Nick Bilton’s HBO documentary Fake Famous paints quite the definitive indictment of anyone calling themselves an “influencer.” For the film, […]